01
Digital marketing foundations
Channels, customer journeys, audience research, goals, funnels, and campaign planning.
Strategy · Search · Social · Analytics
Digital Marketing Training
Build practical digital marketing skills with a structured learning path covering strategy, SEO, paid advertising, social media, content, and reporting.
Ask us to confirm current batch dates, learning format, tools, and fees.
What you’ll focus on
A structured learning path designed to help you understand the fundamentals and apply them to practical tasks.
- Plan a channel mix around business goals
- Build a keyword and content plan
- Understand paid campaign setup and optimisation
- Measure campaign performance using meaningful KPIs
Who it’s for
Start from your current level.
The program is designed for learners who want to build confidence through clear concepts and useful practice.
Beginners exploring a digital marketing career
Business owners who want to understand online growth
Marketing professionals building practical campaign skills
Curriculum overview
What you’ll learn
Explore the main learning modules. The final sequence and tools may be adjusted to the learner’s level and current batch.
02
SEO and content strategy
Keyword research, on-page SEO, technical basics, local SEO, content briefs, and measurement.
03
Google Ads and paid search
Campaign structure, keyword intent, ad copy, budgets, landing pages, and conversion tracking concepts.
04
Social media and Meta Ads
Content pillars, creative planning, audience selection, campaign objectives, and testing.
05
Analytics and lead generation
KPIs, reporting, lead quality, optimisation routines, and turning results into next steps.
Learning outcomes
Skills to work toward
Plan a channel mix around business goals
Build a keyword and content plan
Understand paid campaign setup and optimisation
Measure campaign performance using meaningful KPIs
Create a practical campaign brief and reporting plan
Ready to get started?
Let’s discuss your learning goals.
Ask about upcoming batches, course format, tools, schedule, and fees before you enrol.
Explore other training programs
FAQs
Common questions
Do I need prior marketing experience?+
No. The course outline starts with core concepts and progresses into practical channel planning.
Will this cover SEO and paid ads?+
Yes. The curriculum introduces SEO, Google Ads, Meta Ads, social content, analytics, and lead generation.
How do I get details about batches and fees?+
Use the enquiry form on this page and the Code Zenius team can share current batch availability, format, and fees.